Callidus Cloud

Digital Kiosk Design + Development

Branding/Logos/Taglines/Color Specs

Posted by Justin Bernard on August 14, 2014

Litmos - pantone green is  375C, CMYK is 45, 0, 100, 0

Litmos word's gray is CMYK 0,0,0,85


Taglines:

Callidus - "More Deals, for More Money, in Record Time" 

 Litmos - "The Future of Mobile Learning"

Comments

Justin Bernard on August 18, 2014:


Fonts on both litmos and callidus are:

Museo Sans, family of 100, 300, 500 and 700.


Please reference our website: www.calliduscloud.com and also reference the booth design for Litmos I sent you last week. 

Taylor Bernard on August 18, 2014:

Logo Stylesheet

http://cloud.fleeangrybear.com/30190T1Q240k

Taylor Bernard on August 20, 2014:

reach out and get me vectors for the Brand Icon Library. page 17 in the brand guidelines. Only spitting out bitmap from everything i got. looks like it was bitmap when brought in.

Justin Bernard on August 20, 2014:

wont be able to get easily, thats why i was saying on phone maybe do a quick vector trace, if they are easy, 10mins or so each, should be no problem, dont have to be perfect

Taylor Bernard on August 20, 2014:

yeh i usually can rough trace them in Illus but its not wanting to mess with the file. i'll just try with pen tool real quick.

Taylor Bernard on August 20, 2014:

on the Litmos version. keep same game layout just use litmos logo?

Taylor Bernard on August 20, 2014:

Heres an updated version with icons from the stylesheet
http://cloud.fleeangrybear.com/1M1B2u2d2b1d

Taylor Bernard on August 20, 2014:

answer needed on Litmos version

Justin Bernard on August 20, 2014:

man you need to start taking notes  . talked explicitly over all this.

Justin Bernard on August 20, 2014:

same layout, but everythign has to be green/white.  plus updated a 'attractor loop' frame with their tagline specific to litmos.

have big litmos logo, size it so that the circle is same size as the 4 game play circles once it resovles

callidus circles will come from each of the 4 logo circles
litmos circles, ill have one in center on logo, then the logo elements outside of the circle will outro, and then the other 3 circles will kinda spring into place from behidn the original logo circle

Justin Bernard on August 20, 2014:

thats all it needs, just need like 3/4 of them, can be rough. they're just temp anyway.