AB General/Internal: Moog Site content references

Moog Site content references

Posted by Taylor Bernard on February 23, 2015

http://www.arturia.com/
- awesome photos, gridded horz photo layout, and vertically separated hero shot, feature section, spec section, samples section.

http://www.korg.com/us/products/synthesizers/
- good overhead shots of product, able to show a lot of same style item but not get cluttered.

https://www.ableton.com/en/blog/categories/artists/
- good gridded news content section, preview thumbnail and loads into full page article.

http://www.apogeedigital.com/products
- interesting way of listing products with thumbs, hero, brief description, and msrp

http://www.native-instruments.com/en/products/
- product grid

http://www.virus.info/virusti/overview

other audio sites:
http://www.nordkeyboards.com/

user preset database
http://www.native-instruments.com/en/community/reaktor-user-library/

http://us.novationmusic.com/

Comments

Justin Bernard on February 27, 2015:

moog brand/quality notes/targets: (via 2/23 meeting)

1) voyager QC issues

2) brand quality statement has ben lost by word of mouth

3) innovation / keep step ahead of the copy cats

ableton made good media consumption/creation + product site(ableton tries to hard to push one message, moog needs to present multiple levels at the same time)

1) product (core products)

2) orig content (visual/audio based)

3) brand extensions (guitar pedals, events, etc)